MCP/Tools/Research/scan_brand_from_url
scan_brand_from_url

Extract brand identity from a URL

Low cost

Fetch a website, extract colors / fonts / logo / favicon / industry / voice / aesthetic. Does not auto-create the brand.

How it works

Returns a structured brand spec the agent can review. Pair with create_brand to persist. Includes the logo and favicon as base64 (decoded from the site's actual assets, not generated).

Inputs

Name
Type
Required
Description
url
string
required
Website URL to scan.

Returns

{ brand: BrandSpec, _logoData?: { data, mimeType }, _faviconData?: { data, mimeType } }

Examples

Onboard a new client brand

User says 'add the brand for sellwithcrump.com'. Agent scans, shows the result, then calls create_brand with the user's confirmation.

{
  "url": "https://sellwithcrump.com"
}